A baby's skin is markedly different from an adult's, higher pH, faster cell regeneration, a thinner hydrolipidic surface and greater trans-epidermal water loss, leaving it more vulnerable, especially in the first year. Dadaumpa is designed to provide superior-quality cosmetics for this delicate skin: non-aggressive formulas developed under paediatric guidance, with cutting-edge technology and a carefully considered texture.

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The aesthetic is deliberately warm and playful, a green rabbit and a kitten flying in a hot-air balloon, fluffy clouds and soft pastels, carried through to accessories like the colouring-book rocket box and the bath sponge. For a hotel, it's a thoughtful, reassuring touch for families travelling with young children, and a point of difference few properties offer.