PRIJA

A sensorial journey inspired by nature, wellbeing, and modern hospitality

Brand Overview

Prija is a contemporary hospitality brand designed to awaken the senses through a warm and immersive olfactory experience. Rooted in Italian craftsmanship and inspired by travel, nature, and wellbeing rituals, the brand blends carefully selected ingredients with modern formulations to create a distinctive guest experience shaped by comfort, balance, and discovery.

Developed for hotels seeking an expressive yet refined amenity concept, Prija offers a sensorial identity that feels both memorable and universally appealing.

The Prija Hospitality Universe

Prija’s core hospitality range is conceived as an exotic and sensorial experience, defined by warm textures, natural tones, and a strong connection to nature. Its contemporary and recognisable design language allows the collection to stand out within guest bathrooms while remaining appropriate for refined hospitality interiors.

Created for premium hospitality environments, the range balances sensory richness with everyday usability, ensuring consistency across rooms, suites, and wellness spaces.

The Prija Premium Collection

Building on the brand’s iconic olfactory identity, the Prija Premium Collection extends the experience beyond the guest bathroom into refined interiors and curated retail moments. This elevated selection includes ambient fragrances, artisanal candles, Eau de Toilette, and ritual gift sets, all centred around Prija’s signature Jus d’Ambre scent.

Designed for suites, lounges, spa environments, and hotel boutiques, the Premium Collection transforms fragrance into ritual. These are not simply amenities, but expressive objects and gestures, crafted in Italy to enhance atmosphere, create emotional connection, and allow guests to take the Prija experience home.

Signature Fragrance – Jus d’Ambre

At the heart of both the hospitality and premium collections lies Jus d’Ambre, Prija’s distinctive citrus–woody signature. The fragrance opens with fresh notes of Calabrian bergamot, green mandarin, lemon peel, and eucalyptus, followed by aromatic spices and floral accents. The base unfolds into patchouli, woods, Madagascan vanilla, amber, and white musk, creating a warm, enveloping, and long-lasting olfactory profile.

Jus d’Ambre is designed to enhance spaces with calm, depth, and quiet luxury, leaving a lasting sensory impression.

Prija with Primexa

Primexa curates Prija for hotels seeking a sensorial, nature-inspired amenity and fragrance concept delivered with operational clarity and consistency. Our approach ensures thoughtful brand integration across guest rooms, public areas, and retail environments, supported by flexible supply solutions and reliable service across all hospitality touchpoints.