SUSTAINABILITY
Sustainability in hospitality is no longer optional. It is a core consideration for owners, operators, brands, and guests alike. At Primexa, we approach sustainability with realism, responsibility, and respect for hotel operations.
As a hospitality curator, our role is not to make broad environmental claims, but to help hotels make better, more informed choices through carefully selected products, trusted partners, and clear categorisation.
A Curated Approach, Not Greenwashing
We believe that meaningful sustainability is achieved through thoughtful selection rather than marketing slogans. Every product and brand within the Primexa portfolio is evaluated not only for design and quality, but also for how it fits into a hotel’s long-term operational and environmental objectives.
Our focus is on solutions that balance environmental responsibility with durability, performance, and guest experience.
Strong Foundations Through GFL Cosmetics
A significant part of our sustainability offering is built through our partnership with GFL Cosmetics, one of Europe’s leading manufacturers of hotel toiletries and amenities. Many GFL brands within our portfolio are developed with sustainability at their core, supported by recognised environmental certifications, responsible sourcing, and controlled European production.
Through this partnership, Primexa is able to offer hotels access to toiletries and guest care products that meet high environmental and quality standards without compromising aesthetics or performance.
Green and Certified Categories
To support clarity for procurement and sustainability teams, Primexa actively groups qualifying products into dedicated Green and Certified categories. These categories allow hotels to quickly identify brands and ranges that align with internal sustainability policies, brand standards, and ESG requirements.
Certification details are always provided at brand or product level, ensuring transparency and audit-ready decision making.
Materials, Packaging, and Practicality
Across our Green and Certified ranges, we prioritise products that use responsibly sourced ingredients, recyclable or refillable packaging, and reduced plastic content. This includes packaging made from recycled or certified paper and formats designed to support refill systems and waste reduction.
Importantly, these choices are assessed not only for environmental impact, but also for their suitability within real hotel operations, logistics, and housekeeping workflows.
Longevity Over Replacement
Sustainability does not stop at materials. Longevity, durability, and timeless design play a critical role in reducing waste. By offering products designed for long-term use, controlled consumption, and modular or refill-based systems, Primexa supports hotels in reducing unnecessary replacements while maintaining consistent quality across the guest journey.
Transparency and Continuous Improvement
Sustainability is not static. Standards evolve, expectations change, and innovation continues. Primexa regularly reviews its product portfolio, supplier partnerships, and categorisation to reflect these developments.
Our commitment is simple: to remain transparent, selective, and responsive, supporting hotels as sustainability requirements continue to grow across the hospitality sector.