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ABOUT · THE HOUSE OF HOTELIERS
The house.
A small London house of accessories and amenities for luxury hotels, run by a hotelier rather than a sales desk.
Primexa is a single-table operation by design, close enough to the makers to negotiate the detail, and close enough to the people running the property to know what gets used and what gets returned.
A house for hoteliers, run by one.
The House of Hoteliers is not a claim about size. It is who Primexa is for, and who built it. For the people who actually run a hotel: the general manager, the executive housekeeper, the operator who answers for the room. Built by someone who has done that job. The two halves are the whole idea. You are dealing with a fellow hotelier, on your side of the table, who chooses what Primexa carries the way you would choose it yourself.
THE FOUNDER
Szabolcs Karda
FOUNDER · CHIEF EXECUTIVE
Szabolcs began in hospitality with a new hotel opening almost a decade ago, then worked through several properties as a housekeeping porter before reaching Head Porter at Shangri-La. The role carried procurement responsibility for the housekeeping department, replenishment for the rooms, year-end CapEx planning, day-to-day management of the porter team, and direct working relationships with the purchasing office, suppliers, and manufacturers.
That experience is the whole reason Primexa exists, and it shapes how the house is run. The brief always comes first: how a product is used, handled, cleaned, replaced, and judged by a guest. The supplier comes second, and is held to the standard the best ones held themselves to.
He started Primexa because he had spent years on the receiving end of suppliers who didn't quite understand the properties they served. Primexa is the house he wished he could have called.
"I spent years on the buying side of the table. The supplier relationships that worked best were the ones run by people who understood the room, and there weren't many"
OPERATING BACKGROUND
Shangri-La · Marriott · Mandarin
Oriental
INDUSTRY RECOGNITION
COSMOS Standard editorial 2025
i. How we work
Three operating principles. Each one is a direct response to where larger
amenity suppliers struggle to serve independent and boutique properties.
Direct with the makers
Every brand Primexa carries is held through a direct relationship with the manufacturer or rights-holder, never through aggregators or rebadged middle layers. That means the quality is consistent, the line of accountability is short, and the terms are set directly rather than marked up through someone else's catalogue.
Built for low minimums
The global amenity houses are configured for properties placing five- and six-figure orders. Primexa is configured for the property placing one. Stock-supported orders, small-batch bespoke, single-room trials, all on the table.
One point of contact
From the first conversation to delivery, you deal with the founder. Nothing handed to an account team, nothing lost in translation. A house small enough to answer the phone, run to the standard of the houses he came from.
ii. The brand partners
Each partner is held through a direct trade account. Wholesale terms
negotiated property-by-property. Full ranges available on quotation.
BATHROOM · HOSPITALITY
Professional hotel supplies across wardrobe, bathroom, bedroom, and desk. 35+ years of expertise, with a full bespoke programme.
FRAGRANCE · SKINCARE
Heritage Parisian fragrance house. Trade-only amenity range for hospitality.
NATURAL COSMETICS
The Rerum Natura
COSMOS-certified guest cosmetics. Botanical formulations from a small Italian house.
ECO-COSMETICS
Dermatologically tested care range for babies and young guests. Designed for family suites and dedicated children's programmes.
OPERATIONAL WARE
Dutch heritage manufacturer of bins, laundry equipment, and operational essentials.