ITINERA
A Taste of Italy
Brand Overview
Itinera is an Italian hospitality amenities collection inspired by the country’s most iconic regions and landscapes. Rooted in Italian culture and craftsmanship, the brand transforms everyday care rituals into a refined sensory journey, bringing the essence of Italy into the guest experience.
Formulated and manufactured in Italy, Itinera combines high quality natural origin ingredients with contemporary cosmetic expertise, offering products that balance performance, aesthetics, and responsible formulation.
The Itinera Hospitality Universe
The Itinera collection reflects a philosophy of place, storytelling, and mindful hospitality. Each line draws inspiration from a specific Italian region, translating local ingredients, landscapes, and traditions into distinctive fragrance profiles and formulations.
The result is a cohesive amenity universe that feels warm, authentic, and memorable, while remaining practical and adaptable for modern hotel operations.
Signature Formulation
Itinera products are formulated with high percentages of natural origin ingredients and enriched with locally inspired extracts such as Sicilian bitter orange, Tuscan red grapes, Trentino apple, Pavia fermented rice, and Sicilian prickly pear.
All formulations are dermatologically tested, VEGANOK certified, and free from SLS and SLES. Designed for frequent use, they deliver gentle cleansing and care while maintaining a refined sensory balance suited to hospitality environments.
Sustainability Commitment
Sustainability is integrated across the Itinera collection through responsible formulation choices and packaging design. Bottles are made from recycled and recyclable PET and are available in both refillable and locked pump formats to support waste reduction and operational control.
The brand’s approach allows hotels to adopt more responsible amenity solutions without compromising guest comfort or visual quality.
Itinera with Primexa
Primexa curates Itinera for hotels seeking Italian made amenities that combine storytelling, operational clarity, and responsible design. We support properties with format selection, volume planning, and implementation aligned with room count, service level, and brand positioning.
Our role ensures Itinera is introduced and maintained in a way that respects its identity while delivering consistency and efficiency at property level.
Ideal For
Luxury and boutique hotels
Lifestyle and design led hospitality concepts
Hotels seeking refill friendly amenity solutions
Properties looking for Italian made amenities with strong sensory identity
The Collection
A refined Italian amenities collection inspired by regional landscapes, natural origin ingredients, and mindful hospitality.
