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COSMETICS​​​​​​​​​​​​​​

Itinera

A passport to Italian beauty, translated for the guest room.

More than an amenities line, Itinera turns hospitality into a sensory experience. Inspired by Italy's most iconic regions, every formula is crafted with high-quality natural-origin ingredients — bringing the essence of Italian landscapes into daily rituals.

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THE CONCEPT

A passport to Italian beauty.

"Inspired by Italy's most iconic regions, bringing the essence of Italian landscapes into daily rituals."

Itinera is built as a journey through Italy — each formula drawn from one of the country's most iconic regions and its signature ingredient. The collection is crafted with high-quality, natural-origin ingredients (95% natural origin) and designed for a mindful guest experience: nature-inspired, VEGANOK certified, and free from both SLES and SLS.

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The regional storytelling runs through the whole range, carried on a distinctive illustrated sleeve. Each "dress" is rich with detail and storytelling, and peels off to be recycled alongside the dispenser. The line also supports GFL's ECO&SAFE refill-tracking system, with a refill band marking the maximum fill level for safe, monitored reuse.

SIGNATURE

Five regions, five Italian scents.

Rather than a single fragrance, Itinera offers a regional passport — each product themed to an Italian place, ingredient and perfume:

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  • Tuscany — Red Grapes (Body Wash, Smoothing)

  • Sicily — Sicilian Bitter Orange, "Eau d'Orange" (Hair & Body Wash, Daily Recharge)

  • Lombardy / Pavia — Fermented Rice, "Eau de Riz" (Shampoo & Conditioner, Silky Touch)

  • Sicily — Prickly Pear (Body Milk, Instant Comfort)

  • Trentino-Alto Adige — Red Apple (Liquid Soap, Protective)

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Every formula is VEGANOK certified, dermatologically tested, SLES- and SLS-free, with Italian extracts at 95–97% natural origin.

The collection.

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THE ASSET · ITINERA

Download the leaflet.

The full Itinera leaflet — the regional collection, the natural-origin and VEGANOK credentials, the sleeve and ECO&SAFE refill system, technical and bracket specifications, and the complete product line.

REQUEST PRICING

Specify Itinera for the property.

Submit a quotation request and we will confirm pricing, lead times, and availability based on the property's requirements. Replies from the founder, within one business day.

​Write directly:
info@primexa.co.uk

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