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The House
of Hoteliers

— OUR POSITION

Primexa is run by someone who has done your job. The choices here are made the way you'd make them, against the standard of a real hotel floor. Nothing reaches your rooms that wouldn't earn its place in them.

Three commitments
that
shape every order.

i.

Who we serve

Independent and boutique 4–5 star hotels, serviced residences, and members' clubs across the UK who want the quality of a global supplier without the overhead of working with one.

ii.

What we curate

A focused portfolio of design-led brands across guest amenities, in-room essentials, and bespoke commissions. Tightly chosen. Deeply known.

iii.

How we operate

UK-warehoused stock for fast fulfilment. Direct manufacturer relationships, never broker layers. A founder who answers his phone and who understands what you're up against.

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Built by an operator.

Before founding Primexa, Szabolcs Karda spent his career in front-line hotel operations at Shangri-La, Marriott, and Mandarin Oriental. He started Primexa because he had spent years on the receiving end of suppliers who didn't quite understand the properties they served.

 

Primexa is the house he wished he could have called.

"If a product can't survive a Saturday changeover, it doesn't belong in a luxury hotel. Most amenity catalogues are written by people who have never worked one."

— SZABOLCS KARDA, FOUNDER

A focused portfolio.

Each name in our portfolio is here for a reason. Some we've stocked deeply in our warehouse. Others arrive directly from the maker, to specification, to your property. The list is not the point, the standard is. 

— HOSPITALITY

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— COSMETICS

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Sourced by category.

01

The bath as a guest experiences it on arrival.

02

The quiet details guests notice when they unpack.

03

The pieces that frame a stay before the first night.

04

Tabletop and lounge details that hold up on rotation.

05

Workspace pieces that signal craft, not corporate.

06

Manufactured to your specification.

From the Press.

— A PRIVATE INTRODUCTION

Begin a conversation.

Tell us about the property and what you're sourcing. The first reply will come from Szabolcs, usually within a working day.

BY CORRESPONDENCE

For property briefs, sample requests, or a first conversation.

Enquiry

All enquiries are read by the founder. We respond to those we can serve well.

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