WHO WE ARE
We are Primexa. The hospitality curator.
Primexa is a London-based boutique hospitality supplier, created to bring clarity, refinement, and consistency to hotel sourcing. We curate premium OS&E, guest-room products, and bespoke solutions for hotels that care deeply about detail, durability, and guest experience.
We exist to simplify complexity. Instead of overwhelming hoteliers with endless options, we select, refine, and present only what meets our standards of design integrity, operational performance, and long-term value.
Our approach is shaped by real hotel experience. We understand how products are used, handled, cleaned, replaced, and judged by guests. Every item we offer must perform flawlessly in daily operation while elevating the look and feel of the space.
Primexa works with independent hotels, boutique properties, and luxury hospitality brands that expect more than a supplier. They expect a partner who understands both aesthetics and execution.
WHAT WE DO
Curated Hospitality Collections
We supply a carefully selected range of in-room accessories, guest amenities, wardrobe solutions, soft furnishings, and operational essentials. Each product is chosen for its material quality, design longevity, and suitability for hotel use.
Our collections are not trend-driven. They are built to last, visually and operationally, ensuring consistency across rooms, refurbishments, and future expansions.
Bespoke & Made-to-Order Solutions
No two hotels are the same. Primexa offers bespoke and made-to-order solutions that allow properties to express their identity without compromising practicality.
From customised in-room accessories and leatherette items to tailored soft furnishings and branded details, we work closely with our partners to deliver solutions that feel intentional, considered, and aligned with the hotel’s positioning.
Every bespoke project is approached with the same discipline: clear specifications, realistic lead times, and products designed for real-world hospitality use.
Responsible Sourcing, Without Compromise
Sustainability is not a statement for us. It is a standard.
We prioritise responsible materials, ethical manufacturing, and long-term supplier relationships. Wherever possible, we work with brands and manufacturers that share our commitment to environmental responsibility, quality control, and transparent supply chains.
Our goal is simple: to deliver refined hospitality products that meet modern sustainability expectations while maintaining the level of craftsmanship and performance luxury hotels require.
Why Choose Primexa?
Tailored Hospitality Solutions
Every product and service we offer is carefully curated to meet the operational and aesthetic expectations of luxury hotels and premium hospitality brands. Our focus is on delivering refined solutions that elevate the guest experience while standing up to the realities of daily hotel use.
Strategic Partnerships & Responsible Sourcing
We work in close partnership with established, ethically responsible manufacturers and brands. Each collaboration is selected for its commitment to quality, consistency, and responsible production, ensuring that every product meets luxury standards without compromising integrity or transparency.
Sustainable Excellence
Sustainability is built into our decision-making, not added as an afterthought. From responsibly sourced materials to long-lasting, well-designed products, we support hotels in making conscious choices that align with modern environmental expectations while maintaining premium quality and performance.
Seamless, Professional Delivery
From initial consultation and customisation through to logistics and delivery, we manage the process end to end. Our structured, reliable approach ensures a smooth experience for our clients, allowing them to focus on exceptional hospitality while we take care of the details.
OUR MISSION
To help hotels elevate the guest experience through thoughtfully curated, premium hospitality products and tailored solutions. We are committed to responsible sourcing, long-term partnerships, and offering refined alternatives that balance design, performance, and sustainability.
OUR VISION
To be the trusted hospitality curator for hotels that value design, performance, and responsible sourcing. We aim to redefine how premium hotel supplies are selected and delivered, proving that refined guest experiences and sustainable practices can coexist without compromise.
OUR VALUES
Excellence is never accidental. Our values shape how we curate products, work with partners, and support our clients, guiding every decision we make.
Quality Without Compromise
We select and supply only products that meet our standards for design integrity, material quality, and operational performance. Craftsmanship, durability, and responsible sourcing are non-negotiable, because luxury must perform as well as it presents.
Client-Led Partnership
We work as an extension of our clients’ teams. By listening carefully and understanding each property’s needs, we deliver tailored solutions that support long-term success, not one-off transactions. Trust, clarity, and consistency define every relationship.
Responsible Progress
We believe innovation should serve both hospitality and the environment. By embracing thoughtful design, efficient production, and responsible materials, we help hotels evolve their offering while meeting modern sustainability expectations without sacrificing quality.
Integrity in Every Detail
Transparency, accountability, and ethical conduct guide how we operate. From sourcing and pricing to delivery and after-sales support, we do what we say we will do, and we do it properly.
Excellence in Execution
Luxury is defined by experience. From first conversation to final delivery, we prioritise precision, reliability, and professionalism, ensuring a seamless process that allows our clients to focus on delivering exceptional hospitality.