
Eco-Conscious Luxury, Circular Design
Geneva Green is an innovative, sustainable brand redefining luxury hospitality with a circular economy approach. Committed to minimizing waste and reducing carbon footprint, Geneva Green’s Nordic Ecolabel-certified formulations combine premium skincare with eco-conscious design.
By utilizing 100% post-consumer recycled PET bottles, recyclable labels, and reduced-plastic packaging, Geneva Green ensures a zero-waste-to-landfill philosophy. Its mild, dermatologically tested formulas prioritize effectiveness while respecting water ecosystems and environmental integrity.
With a seamless blend of luxury, sustainability, and innovation, Geneva Green provides hotels and resorts with an eco-friendly alternative that delivers both guest satisfaction and responsible hospitality.
Core Products & Offerings
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Body Wash – Infused with soothing Aloe Vera extract.
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Shampoo – Enriched with organic Black Tea and Bitter Sweet Orange extract.
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Hair & Body Wash – Featuring Green Anise and Melissa organic extracts.
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Body Lotion – A nourishing blend of Vitamin E and Shea Butter.
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Conditioner – Strengthened with purified Keratin and Chamomile extract.
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Liquid Hand Soap – Enriched with Aloe Vera extract.
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Vegetable Soap – Crafted from natural oils for a gentle, moisturizing cleanse.
Why Geneva Green & Primexa?
Geneva Green embodies Primexa’s mission to provide luxury hospitality solutions with sustainability at their core. By championing circular design, Geneva Green ensures that every element—from packaging to formulation—contributes to a greener, more responsible future.
Its eco-conscious commitment, paired with high-quality skincare formulations, allows hotels to embrace a sustainable yet luxurious guest experience. From reducing CO₂ emissions by up to 85% to eliminating landfill waste, Geneva Green stands at the forefront of responsible hospitality amenities.


















