GENEVA GREEN
A circular hospitality amenity collection designed for conscious luxury
Brand Overview
Geneva Green is an eco-conscious hospitality amenity collection developed around the principles of circular design, responsible sourcing, and reduced environmental impact. The brand responds to the growing demand for sustainable solutions in luxury hospitality without compromising performance, aesthetics, or guest comfort.
Formulated and manufactured in Europe, Geneva Green combines dermatologically tested formulations with advanced packaging solutions designed to minimise waste and carbon footprint.
The Geneva Green Hospitality Universe
Geneva Green is defined by a modern, natural aesthetic and a strong sustainability narrative. The collection integrates seamlessly into contemporary hospitality environments, offering a clean and refined visual identity supported by tangible environmental benefits.
The range is designed to feel familiar, reassuring, and responsibly luxurious for international guests.
Signature Formulation
Geneva Green formulations are dermatologically tested, nickel tested, vegan friendly, and developed without alcohol, petrolatum, or BHT. Botanical extracts such as Aloe Vera, Black Tea, Bitter Sweet Orange, Green Anise, and Melissa are selected to deliver effective daily care with a balanced sensory profile.
Fragrance compositions are subtle and contemporary, suitable for frequent use across all guest categories.
Circular Packaging & Sustainability
At the core of Geneva Green is a circular packaging system. Bottles and caps are produced using 100% post-consumer recycled PET and PP, with easily separable labels to support efficient recycling. Soap wraps, boxes, and door hangers are made using recycled and FSC-certified paper materials.
This approach results in up to 83–85% CO₂ savings compared to virgin plastic production and delivers carbon-neutral packaging across the range. Refillable and anti-theft dispenser systems are available to support long-term sustainability strategies in hospitality operations.
Geneva Green with Primexa
Primexa curates Geneva Green for hotels seeking a proven, eco-conscious amenity solution delivered with operational clarity. We support properties with product selection, dispenser configuration, refill planning, and phased implementation aligned with room count and sustainability objectives.
Our role ensures the brand’s circular philosophy is maintained while meeting the practical demands of luxury hospitality.
Ideal For
Luxury and boutique hotels
Eco-conscious hospitality concepts
Design-led urban hotels
Properties transitioning toward refillable and circular amenity systems
The Collection
A hospitality amenity collection built around circular packaging and reduced environmental impact.
